Why We Choose Organic and Natural Hair Products at Salon Novo
Your Hair Absorbs What You Put on It
Most conventional salon products contain ingredients that sound more like a chemistry experiment than something you would want on your body. Sulfates, parabens, synthetic fragrances, phthalates — these are standard in the mainstream beauty industry. At Salon Novo, we decided early on that we would do things differently.
Our Apothecary
We call our product shelf an apothecary because that is what it feels like — a curated collection of goods chosen for their purity and effectiveness. Our shelves include:
- Intelligent Nutrients — certified organic formulas made with food-grade ingredients
- O&M (Original & Mineral) — Australian-made, clean hair color and care
- Hanz de Fuko — high-performance styling with natural ingredients
- ION Gut Health — because healthy hair starts from the inside
- Organic essential oils — for scalp treatments and aromatherapy
What “Organic” Actually Means for Hair Care
Not every product labeled “natural” is genuinely clean. We vet every brand we carry. We look at full ingredient lists, manufacturing practices, and certifications. If a product does not meet our standards, it does not make it onto our shelf — regardless of how popular it is.
Better for You, Better for Sonoma
Sonoma County is a place where people care about the land. We are surrounded by organic vineyards, farm-to-table restaurants, and a community that values sustainability. Our product choices reflect that same ethos. When product rinses down the drain at Salon Novo, we want to know it is not harming the local watershed.
Try Before You Buy
Every product we use during your appointment is available for purchase. If you love the way your hair feels after a blowout, you can take that same shampoo and conditioner home. Our stylists will recommend a routine based on your hair type — no upselling, just honest guidance.
Our approach to natural care extends to our hair coloring services and styling techniques too.
Come see our apothecary in person. Book your next visit to Salon Novo on the Sonoma Plaza.